Researchers say ultra-processed foods resemble cigarettes more than healthy food and need tougher regulation.
A report from Harvard, Michigan, and Duke universities said UPFs are engineered to drive addiction and overconsumption.
The authors linked UPFs to widespread health harms, similar to tobacco.
They warned marketing claims like “low fat” can delay regulation, echoing cigarette advertising tactics.
The study urged governments to shift responsibility from consumers to the food industry.
Some experts cautioned against direct comparisons but agreed stronger oversight is needed.
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