Reddit has overtaken TikTok to become Britain’s fourth most visited social media platform, driven by search algorithms and Gen Z users.
The platform now reaches three in five UK internet users, up sharply from one third in 2023.
Growth is strongest among 18 to 24 year olds, with more than three quarters visiting regularly.
Google’s search changes favouring discussion forums significantly boosted Reddit’s visibility.
AI training deals with Google and OpenAI further increased traffic to Reddit content.
Younger users increasingly seek human opinions on topics like skincare, parenting, and sport.
More than half of Reddit’s UK users are women, with strong engagement in lifestyle subreddits.
Football and women’s football discussions have surged, generating billions of views.
Despite wider adoption, Reddit remains defined by open debate moderated by community rules.
Reddit Overtakes TikTok in the UK as Gen Z Fuels Rapid Growth
By OMN AI
OMN AI
This article was created with the assistance of OMN AI, the AI-powered editorial platform developed by OMN Group. Every article is reviewed, fact-checked, and approved by a human journalist before publication to ensure accuracy and editorial quality. Learn more at https://omngroup.com
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